Monday, February 21, 2005

About Strictly Business

Strictly Business is the first blog dedicated to analyzing product placement in the world of hip hop videos. For some time now, marketing experts have studied the use of hip hop as a powerful marketing tool, most frequently sighting the extensive inclusion of brands in rap lyrics; Agenda Inc's American Brandstand project is the most recognized study of such brand references in hip hop music. But until today, no similar analysis existed for the videos that promote the most popular rap songs, the majority of which are heavily embedded with a variety of brands. Strictly Business will fill this diagnostic void by documenting and charting brand positioning in hip hop videos, in addition to providing comprehensive commentary and forecasts.