Sunday, March 05, 2006

Market Movers: Fabolous

Today I'll start posting brand profiles for what I call Market Movers - the rap artists with the most purchase influence in the urban market.


Label: Atlantic Records, but presently in negotiations with Def Jam.
Brand associations: Akademiks, Boost Mobile, Brand Jordan, Danger, Evisu, Hpnotiq, Jacob & Co, Lacoste, Mitchell and Ness, Motorola, New Era, Nike, and Red Monkey.
Endorsements: Boost Mobile, EA Sports, Lipton Brisk, Mitchell and Ness, New Era, Reebok, and Sean John.
Brand ownership: Rich Yung. Fab has leveraged video placements and lyrical references to build an impressive buzz for this brand. Below are some recent photos, via Crunk and Disorderly and Concrete Loop:

Rich Yung is available at Stadium and Speedball.