Wednesday, March 15, 2006

Hip Hop Collabs-The Corporate Edition

There've been a lot of new deals and announcements from hip-hop brands this quarter, heres a quick rundown:
Diddy/Sean John:
Has a licensing agreement with G III Apparel Group for a womens athletic line. Also has a cooking contetst show airing on NBC this April.
Ice Cube:
Will star in and produce a Mr Kotter re-make through Dimension Films.
Jay-Z
:
Announced three new leases for the 40/40 Club and has a Rocawear watch line in the works.
Juvenile:
Bundled an app by ID Interactive with his new album Reality Check. The program will allow usuers to turn songs from the album into customized ringtones.
LL Cool J:
Launched the Todd Smith clothing line.
Notorious BIG (estate) :
Signed an exclusive mobile content deal with Zingy.
Pharrell:
Designing jewelry for Louis Vuitton and may have an Ice Cream/New Era collab in the works? (spotted at Hype)












TI:
Signed a mobile content deal with Sprint to promote his upcoming album King; note the Sprint/Nextel phones in the What You Know video. He also announed plans for a fashion line.