Market Movers: Kanye West

Label: Rocafella/Def Jam
Brand associations: Audemars Piguet, Boost Mobile, Gucci, Jacob & Co, Louis Vuitton, Ralph Lauren, and Yves Saint Laurent
Endorsements/partnerships: Boost Mobile, Jacob & Co, Pepsi, and a product placement arrangement with Lincoln
Brand ownership: G.O.O.D Music and the upcoming clothing line Pastelle.