Sunday, March 27, 2005

Hip Hop and the Sony PSP

The recently released Sony PSP is selling at a feverish pace across America, due in part to an estimated $100 million marketing budget for the device. However, in the course of courting Hollywood and the fashion world, Sony has overlooked the opportunity to cross-market the PSP with hip hop acts affiliated through last years BMG merger. Consider:

1. Music videos from Fabolous, Fat Joe, and TI (Atlantic artists under the BMG umberella) could all be effective venues to raise the profile of the PSP.
2. Video anthologies or video mixtapes featuring these artists could be made available on Universal Media Discs for the PSP. Sony has made the success of UMDs a top priority, and this kind of content could make customers more familiar with the format.